{"id":22778,"date":"2019-06-26T12:35:52","date_gmt":"2019-06-26T10:35:52","guid":{"rendered":"https:\/\/intervista.al\/web\/?p=22778"},"modified":"2019-06-26T13:01:00","modified_gmt":"2019-06-26T11:01:00","slug":"ngjyrat-flasin-edhe-ne-armira-lazaj-flet-per-rendesine-e-ngjyrave","status":"publish","type":"post","link":"https:\/\/intervista.al\/web\/2019\/06\/ngjyrat-flasin-edhe-ne-armira-lazaj-flet-per-rendesine-e-ngjyrave\/","title":{"rendered":"“Ngjyrat flasin” edhe n\u00eb…; Armira Lazaj flet p\u00ebr r\u00ebnd\u00ebsin\u00eb e ngjyrave!"},"content":{"rendered":"\n

“Ngjyrat flasin edhe… n\u00eb marketing”<\/p>\n\n\n\n

Q\u00ebllimi marketingut krijues nuk \u00ebsht\u00eb marketingu<\/p>\n\n\n\n

q\u00eb b\u00ebn njer\u00ebzit t\u00eb thon\u00eb: “Ajo ishte marr\u00ebzisht krijuese!”,<\/p>\n\n\n\n

por marketingu \u00ebsht\u00eb ai q\u00eb provokon shprehjen: “E dua at\u00eb!”<\/p>\n\n\n\n

ARMIRA LAZAJ<\/strong><\/p>\n\n\n\n

KONSULENTE MARKETINGU<\/strong><\/p>\n\n\n\n

PEDAGOGE DHE TRAINERE<\/strong><\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n
  1. Shkenca\npas ngjyrave<\/strong><\/li><\/ol>\n\n\n\n

    Ngjyrat jan\u00eb t\u00eb pranishme kudo n\u00eb jet\u00ebn ton\u00eb. Nuk i shohim ato vet\u00ebm n\u00eb garderob\u00eb, apo n\u00eb kombinime t\u00eb ndryshme t\u00eb t\u00eb veshurit ton\u00eb. Ato kan\u00eb specifik\u00ebn e tyre n\u00eb at\u00eb q\u00eb p\u00ebrfaq\u00ebsojn\u00eb duke i dh\u00ebn\u00eb njeriut larmirshm\u00ebri jet\u00ebsore dhe nj\u00ebher\u00ebsh mesazhe t\u00eb caktuara. N\u00eb k\u00ebt\u00eb k\u00ebndv\u00ebshtrim shum\u00eb kompani t\u00eb m\u00ebdha i kan\u00eb p\u00ebrdorur k\u00ebto ngjyra n\u00eb bizneset e tyre, duke u identifikuar me at\u00eb q\u00eb ngjyra p\u00ebrcjell tek njer\u00ebzit. <\/p>\n\n\n\n

    Nj\u00eb nga mrekullit\u00eb e\nshqis\u00ebs son\u00eb t\u00eb t\u00eb parit \u00ebsht\u00eb aft\u00ebsia e saj p\u00ebr t\u00eb dalluar ngjyrat. R\u00ebnd\u00ebsia e\nngjyrave dhe truket q\u00eb fshihen pas tyre, kan\u00eb lidhje t\u00eb drejtp\u00ebrdrejt\u00eb me\nzhvillimet dhe arritjet e ndryshme t\u00eb marketingut, por jo vet\u00ebm. Sipas\nstatistikave, 87 p\u00ebr qind e klient\u00ebve p\u00ebrmendin ngjyr\u00ebn si nxit\u00ebsin kryesor, q\u00eb\ni shtyn ta blejn\u00eb ose jo nj\u00eb produkt. K\u00ebrkuesit kan\u00eb zbuluar se n\u00eb m\u00ebnyr\u00eb t\u00eb\npavet\u00ebdijshme, njer\u00ebzit b\u00ebjn\u00eb nj\u00eb vler\u00ebsim pamor t\u00eb shpejt\u00eb n\u00eb 90 sekondat e\npara q\u00eb shohin nj\u00eb mjedis apo produkt. Ekspert\u00ebt e marketingut shprehen se kur\nnjer\u00ebzit blejn\u00eb di\u00e7ka, 93 p\u00ebr qind e tyre mb\u00ebshteten te pamja e jashtme e\nproduktit, 6 p\u00ebr qind shohin materialin dhe vet\u00ebm 1 p\u00ebr qind i kushton r\u00ebnd\u00ebsi\narom\u00ebs q\u00eb mban sendi. Rreth 80 p\u00ebr qind e njer\u00ebzve pranojn\u00eb se i njohin m\u00eb mir\u00eb\nmarkat vet\u00ebm prej ngjyr\u00ebs s\u00eb p\u00ebrdorur. M\u00eb se 50 p\u00ebr qind e konsumator\u00ebve nuk e\nvizitojn\u00eb m\u00eb nj\u00eb dyqan n\u00ebse ngjyra e mureve t\u00eb tij nuk i ka p\u00eblqyer. Mendohet\nse reklamat me ngjyra t\u00ebrheqin 42 p\u00ebr qind m\u00eb shum\u00eb v\u00ebmendje sesa reklamat\nbardhezi. P\u00ebrdorimi i ngjyrave p\u00ebrmir\u00ebson aft\u00ebsin\u00eb p\u00ebr t\u00eb m\u00ebsuar nga 55-68 p\u00ebr\nqind, aft\u00ebsin\u00eb p\u00ebr t\u00eb lexuar me 40 p\u00ebr qind dhe rrit me 73 p\u00ebr qind mund\u00ebsin\u00eb e\nt\u00eb kuptuarit t\u00eb di\u00e7kaje. <\/p>\n\n\n\n

    • Efekti ii ngjyrave ne Markeing<\/strong><\/li><\/ul>\n\n\n\n

      Marketer\u00ebt dhe grafik\ndizajner\u00ebt e kan\u00eb ditur prej koh\u00ebsh q\u00eb ngjyrat luajn\u00eb nj\u00eb rol kryesor n\u00eb\nsuksesin e nj\u00eb fushate marketingu. Ngjyra t\u00eb ndryshme krijojn\u00eb ndjesi t\u00eb\nndryshme tek konsumator\u00ebt, duke i dh\u00ebn\u00eb personalitet nj\u00eb marke dhe duke ndikuar\ntek shitjet. M\u00eb posht\u00eb po listojm\u00ebngjyrat q\u00eb rrisin shitjet dhe emocionet\nspecifike q\u00eb krijon secila ngjyr\u00eb.<\/p>\n\n\n\n

      Ja sekretet q\u00eb fshihen pas \u00e7do ngjyre kryesore.<\/p>\n\n\n\n

      \"Related<\/figure>\n\n\n\n

      E kuqe – E kuqja \u00ebsht \u00ebsht\u00eb \u00eb ngjyra e fuqis\u00eb. T\u00ebrheq v\u00ebmendjen\ne njer\u00ebzve dhe e mban at\u00eb. Ja p\u00ebrse e kuqja \u00ebsht\u00eb ngjyra m\u00eb e p\u00ebrdorshme n\u00eb\nmarketing, gjithashtu \u00ebsht\u00eb ngjyra festive dhe e dashuris \u00ebsht\u00eb dhe perdoret\ngjeresisht ne festa te ndryshme. Gjithashtu ngjyra e kuqe eshte nxites I urise\n,keshtu qe marka ne industrine e restoranteve , fast food e perdorin ne logon e\ntyre <\/p>\n\n\n\n

      Blu<\/strong> – N\u00eb rastet kur doni t\u00eb dukeni t\u00eb besuesh\u00ebm dhe t\u00eb hijsh\u00ebm, ngjyra blu \u00ebsht\u00eb e duhura p\u00ebr t\u2019u p\u00ebrdorur. Kombinimi i saj me ngjyra t\u00eb tjera q\u00eb shkojn\u00eb, jep rezultate akoma m\u00eb t\u00eb mira. Bluja \u00ebsht\u00eb e lidhur me paqen dhe ujin. P\u00eblqehet m\u00eb s\u00eb shumti nga meshkujt dhe prezanton qet\u00ebsin\u00eb e kthjellt\u00ebsin\u00eb. Fakti interesant p\u00ebr ngjyr\u00ebn blu \u00ebsht\u00eb se ajo parandalon urin\u00eb. \u00cbsht\u00eb nj\u00eb ngjyr\u00eb gjithnj\u00eb e pranishme p\u00ebr njer\u00ebzit, pasi \u00ebsht\u00eb ngjyra e qiellit dhe e detit. Nga pik\u00ebpamja psikologjike, bluja rrit produktivitetin dhe p\u00ebr k\u00ebt\u00eb arsye p\u00ebrdoret m\u00eb s\u00eb shumti n\u00eb zyra<\/p>\n\n\n\n

      Roz\u00eb<\/strong> –\nK\u00ebrkoni v\u00ebmendjen e femrave t\u00eb reja? N\u00eb k\u00ebt\u00eb rast nuk gabohet asnj\u00ebher\u00eb n\u00ebse\np\u00ebrdoret ngjyra roz\u00eb apo ajo pink. \u00cbsht\u00eb ngjyr\u00eb gazmore, e llastuar dhe\nt\u00ebr\u00ebsisht fem\u00ebrore.<\/p>\n\n\n\n

      E verdh\u00eb<\/strong> – E\nverdha \u00ebsht\u00eb nj\u00eb ngjyr\u00eb e fuqishme, por \u00ebsht\u00eb gjithashtu m\u00eb e rrezikshmja.\nP\u00ebrdoreni at\u00eb p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen e audienc\u00ebs dhe b\u00ebjini t\u00eb ditur q\u00eb ju\njeni t\u00eb sigurt p\u00ebr aft\u00ebsit\u00eb tuaja. Kjo\nngjyr\u00eb nxit komunikimin dhe stimulon sistemin nervor, eshte ngjyra qe\nidentifikohet me shpejte nga syri njerezor, per kete arsye TAXI kane ngjyre te\nverdhe<\/p>\n\n\n\n

      E gjelb\u00ebrt <\/strong>\n– Ngjyra e gjelb\u00ebrt \u00ebsht\u00eb e gjith\u00ebanshme. \u00cbsht\u00eb e ngroht\u00eb, mik\u00ebprit\u00ebse, duke i\ndhuruar konsumator\u00ebve nj\u00eb ndjesi t\u00eb mir\u00eb. \nS\u00eb dyti, \u00ebsht\u00eb nj\u00eb simbol i sh\u00ebndetit, mjedisit dhe dashamir\u00ebsis\u00eb si dhe\ndhe ul ndjesh\u00ebm nivelin e depresioni. S\u00eb fundmi, ajo \u00ebsht\u00eb ngjyra e parave, k\u00ebshtu q\u00eb krijon\nmendime rreth pasuris\u00eb, per kete arsye prerje te kartmonedhave ne valuta te\nndryshme kane ne logon e tyre ngjyren e gjelber<\/p>\n\n\n\n

      Vjollc\u00eb <\/strong>\n– Vjollca \u00ebsht\u00eb ngjyr\u00eb mbret\u00ebrore, gj\u00eb q\u00eb do t\u00eb thot\u00eb se kur ajo p\u00ebrdoret i jep\neleganc\u00eb dhe prestigj materialeve t\u00eb marketingut. Pra perfaqeson suksesin dhe diturin\u00eb. P\u00ebr shkak se shum\u00eb mbret\u00ebr\npreferonin ngjyr\u00ebn vjollc\u00eb p\u00ebr veshjet e tyre, nga pik\u00ebpamja politike, ajo\np\u00ebrfaq\u00ebson mbret\u00ebrin\u00eb. Nj\u00eb nga kompanit\u00eb m\u00eb t\u00eb njohura q\u00eb p\u00ebrdor k\u00ebt\u00eb ngjyr\u00eb\n\u00ebsht\u00eb \u201cYahoo\u201d.<\/p>\n\n\n\n

      Portokalli <\/strong> -Portokallia \u00ebsht\u00eb energji, pra \u00ebsht\u00eb ngjyra q\u00eb lidhet me entuziazmin dhe ekzaltimin Ka forc\u00eb t\u00ebrheqjeje t\u00eb jasht\u00ebzakonshme, \u00ebsht\u00eb e lezetshme dhe e fresk\u00ebt. Ajo i b\u00ebn konsumator\u00ebt t\u00eb ndjehen se po blejn\u00eb nga nj\u00eb kompani q\u00eb dallon nga t\u00eb tjerat.<\/p>\n\n\n\n

      Kafe <\/strong> –\nNgjyra kafe e tok\u00ebs, njohet si nj\u00eb ngjyr\u00eb e rehatshme, gj\u00eb q\u00eb p\u00ebr\u00e7on\nsiguri  dhe relaksim tek konsumator\u00ebt<\/p>\n\n\n\n

      E zez\u00eb <\/strong> E\nzeza \u00ebsht\u00eb nj\u00eb ngjyr\u00eb shum\u00eb e gjith\u00ebanshme. Mund t\u00eb jet\u00eb moderne apo\ntradicionale, emocionuese ose relaksuese. E p\u00ebrdorur si nj\u00eb ngjyr\u00eb kontrasti me\nnj\u00eb ngjyr\u00eb tjet\u00ebr, e zeza shtonseriozite dhe \ndram\u00eb tek \u00e7do lloj ndjenje q\u00eb doni t\u00eb p\u00ebr\u00e7oni tek konsumator\u00ebt.<\/p>\n\n\n\n

      E\nbardh\u00eb  E bardha \u00ebsht\u00eb nj\u00eb tjet\u00ebr ngjyr\u00eb shum\u00eb e gjith\u00ebanshme. Ajo  percon transparence te konsumatori per marken\ne vete<\/p>\n\n\n\n

      Ngjyrat m\u00eb t\u00eb\np\u00ebrdorura nga 100 firmat (markat) m\u00eb popullore n\u00eb bot\u00eb jan\u00eb: bluja (n\u00eb 33% t\u00eb\nrasteve), e kuqja (29%), gri ose e zez\u00eb (28%) e bardh\u00eb ose e art\u00eb (13%); 95%\nfirmave t\u00eb m\u00ebdha p\u00ebrdor vet\u00ebm nj\u00eb ose dy ngjyra maksimumi n\u00eb logot e tyre<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      “Ngjyrat flasin edhe… n\u00eb marketing” Q\u00ebllimi marketingut krijues nuk \u00ebsht\u00eb marketingu q\u00eb b\u00ebn njer\u00ebzit t\u00eb thon\u00eb: “Ajo ishte marr\u00ebzisht krijuese!”, por marketingu \u00ebsht\u00eb ai q\u00eb provokon shprehjen: “E dua at\u00eb!” ARMIRA LAZAJ KONSULENTE MARKETINGU PEDAGOGE DHE TRAINERE Shkenca pas ngjyrave Ngjyrat jan\u00eb t\u00eb pranishme kudo n\u00eb jet\u00ebn ton\u00eb. Nuk i shohim ato vet\u00ebm n\u00eb garderob\u00eb, […]<\/p>\n","protected":false},"author":5,"featured_media":22779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[1985],"class_list":["post-22778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psikologu","tag-armira-lazaj"],"_links":{"self":[{"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/posts\/22778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/comments?post=22778"}],"version-history":[{"count":0,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/posts\/22778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/media\/22779"}],"wp:attachment":[{"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/media?parent=22778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/categories?post=22778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intervista.al\/web\/wp-json\/wp\/v2\/tags?post=22778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}